Where we travel to isn’t always a location on a map. Our special “anywheres” are much more than that. It is going back home to a family, taking a chance on love, going to unfamiliar places for an opportunity. It is an intangible, emotional connection. 

“Anywhere is Possible” is Korean Air’s new global brand platform. Not only a pitch-winning concept but also a unique opportunity to lead a major global rebrand for such an iconic airline.